Yas Conference Centre, Yas Island - Abu Dhabi

September 3-4, 2018


Register For This Event

Welcome to the 2018 MeetChina forum

The annual MeetChina forum is focused on the number one outbound tourism market in the world – China.

Negotiate business with 85 decision makers at MeetChina, the only event in the region for high value, one-on-one meetings with top-tier travel buyers from China. Hosted buyers from Mainland China, Taiwan and Hong Kong are attending with the intention of growing the amount of business placed in the MENA region.

Save on the time and expense associated with travelling to China, by attending pre-scheduled appointments with carefully vetted Chinese buyers at MeetChina. This B2B forum is open to government tourist organisations, hotels, DMCs, attractions, leisure and retail venues – anyone who wants to attract the highly lucrative Chinese market.

Awareness and interest in this event is such that demand outstrips supply. We therefore limit attendance to 75 tourism suppliers meeting 85 buyers. This truly makes MeetChina a one-to-one event!

Event Schedule

Attend MeetChina to meet pre-qualified Chinese travel buyers - all senior decision makers with the potential to place direct business.
The event entails two Days of structured, one-on-one, B2B meetings of 20 minutes each with Chinese buyers. Plus, networking lunches and coffee breaks.

Day 1 Monday, 3 September
  • 09:00am - BUYERS

    Arrival at Yas Conference Centre, Yas Marina Circuit, Yas Island Abu Dhabi

  • 9:00am – 09.30am - BUYERS WELCOME SESSION

    Address by Rob Nicholas, MD, npimedia

  • 9:30am – 09.45am - BUYERS Coffee Break

  • 9:15am - 9.45am - SUPPLIERS

    Delegate Registration

  • 9:45am - 10:00am - BUYERS & SUPPLIERS

    Agenda Explanation: How the meeting schedule and countdown clock work

  • 10:00am – 1:00pm - SESSION 1, Buyer - Seller Meetings

    One on One Meetings between Chinese Travel Buyers and Travel Suppliers

  • 1:00pm - 02:15pm - Networking Lunch

  • 2:15pm – 5.45pm - SESSION 2, Buyer - Seller Meetings

    One on One Meetings between Chinese Travel Buyers and Travel Suppliers


    Departure from Yas Conference Centre for networking activity and dinner


     MeetChina – Gala Dinner at Warner Bros. World™ Abu Dhabi

Day 2 Tuesday, 4 September

    Arrival at Yas Conference Centre, Yas Marina Circuit, Yas Island Abu Dhabi


    One on One Meetings between Chinese Travel Buyers and Travel Suppliers

  • 1:00pm - 2:00pm - Networking Lunch

  • 2:00 pm – 5:20pm - SESSION 4, Buyer - Seller Meetings

    One on One Meetings between Chinese Travel Buyers and Travel Suppliers

  • 5:30pm - Event Round-up

    Raffle Draw for BUYERS and close of conference

  • 6:00pm - BUYERS & SUPPLIERS

    End of conference day

Promotional Video

The MeetChina Event Format: Two days of structured, one-on-one, pre-scheduled B2B meetings of 20 minutes each with Chinese buyers.  
This event has proved efficient. It is highly catered to sales, 20 minutes allows for a focused discussion and quality interaction between the Chinese buyers and attending tourism suppliers.

Video Presentation: Please view a short video here:  MeetChina 2016


The Conference Registration Package includes:

  • Two-day event participation
  • Pre-scheduled appointments, 30+ one-on-one meetings with high caliber travel buyers from China
  • Access to 85 carefully selected buyers who have been pre-selected and invited to guarantee a qualified audience
  • Networking lunches & coffee breaks included for two-days
  • Promotion in the official event catalogue with a full-page advertisement
  • Invitation to gala dinner


  • Fee for registration of one delegate with one appointment schedule



  • Additional delegate attending the same meetings



  • Personal Chinese-English Interpreter for all face to face meetings for 2 days


*Please note that 5% VAT is payable on the total participation fee


Our Esteemed Partners/Sponsors for this event

Event supported by: Abu Dhabi Tourism & Culture Authority
Event Venue: Yas Conference Centre, Yas Marina Circuit
Destination Partner: Yas Island – Abu Dhabi
Ground Services Partner: Arabian Adventures


A minimum of 30 pre-scheduled appointments with the attending Chinese buyers are guaranteed over two days.
During the networking lunches and coffee breaks, you can seek out the buyers with whom you don’t have scheduled meetings.

The buyers are all senior decision makers, involved with International business. They all speak and understand English.
However, it is advised to bring a Chinese-speaking colleague with you to assist in the meetings.
Alternatively, the event team can recruit a trained Chinese-English interpreter for you at a nominal additional charge of USD 800 only.

Inbound Destination management companies also attend the MeetChina forum as suppliers.
Since, local DMCs work with multiple suppliers, only you can best represent your hotel, attraction or brand.
As the awareness of the destination grows, brand preferences come into play. The buyers from China are now stating their hotel choices to local operators/ground handlers.

Tourism Board representatives, local DMCs, Hotels, tourism attractions, excursion providers, shopping malls and retail brands from Abu Dhabi, Ajman, Dubai, Ras Al Khaimah and Sharjah are confirmed to attend the MeetChina 2017 forum as supplier delegates. In view of the importance of the UAE as a travel hub and stop-off for Chinese travellers on multi-destination itineraries, we also welcome tourism suppliers from Cyprus, Egypt, Kenya, Maldives, Mauritius, Seychelles and other destinations in close proximity to UAE to attend the event.

About the Organisers

NPI is a specialist producer of media for the tourism and retail sectors throughout the Middle East. Its portfolio comprises 16 titles that support tourism in nine destinations and luxury visitor magazines in four languages, including Mandarin. With the aim of accelerating inbound travel from China to UAE, NPI has organised the MeetChina forum since 2012 to support existing and new clients through face to face introductions to top-tier travel buyers from China.
npimedia (NPI)

myconcierge.com inspires users with a shop-window of the best dining options and activities available in the UAE – from brunches and spas to fine dining and beach access at the best hotels. The site is also a one-stop booking service. Aside from the off-the-shelf purchases available on-site, myconcierge also has a back-office concierge team ready to assist users with bespoke arrangements and special requests.

The Mandarin edition of Concierge magazine is an invaluable resource for Chinese visitors in the UAE, designed to inspire this lucrative audience in shopping, dining, and taking part in experiences. It is the ONLY​ ​luxury Chinese magazine with an exclusive distribution network encompassing UAE-based Chinese Tour Operators who handle incoming groups. This is additional to the​ Dubai and Abu Dhabi hotel distribution.
Concierge magazine


The MeetChina forum is open to pre-registered delegates only

Event Location

  • Visit Us

    Yas Conference Centre, Yas Marina Circuit, Yas Island - Abu Dhabi

  • Call Us
    +971 4 4243653
    +971 4 4243649
  • Email Us

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