Marriott Hotel Al Forsan, Abu Dhabi

August 21 - 22, 2017


Register For This Event

Welcome to the 2017 MeetChina forum

The annual MeetChina forum is the only UAE-based event focused on the number one outbound tourism market in the world – China.

Singled out by Sheikh Mohammed Bin Rashid Al Maktoum, Ruler of Dubai and UAE Vice President/Prime Minister, as the most important growth market for the country in 2017, MeetChina brings valuable Chinese group travel bookers directly to you.

This year, 75 top-tier travel buyers from Mainland China will be present at the event, with every participant attending with the intention of growing the amount of business placed in the MENA region.

MeetChina also welcomes a delegation of 10 buyers from Taiwan that would like to open up their outbound business to the MENA region, using the UAE as a hub and key attraction.

Buyers at MeetChina are responsible for group consumer and business travel, as well as special interest sectors that include weddings, golf, medical tourism, education and MICE.

Awareness and interest in this event is such that demand outstrips supply. We therefore limit attendance to 65 tourism suppliers meeting 75 buyers. This truly makes MeetChina a one-to-one event!

Event Schedule

Don’t miss your chance to access qualified Chinese travel buyers without incurring the time and expense associated with travelling to China. Attend pre-scheduled appointments with MDs/Outbound Division Directors from Chinese Travel Operators. At the MeetChina 2017 forum, you will meet carefully selected hosted buyers, all of whom are motivated to grow their business to the MENA region.

Day 1 Monday, 21 August
  • 09:00am - BUYERS

    Arrival at Marriott hotel Al Forsan, Abu Dhabi

  • 9:00am – 09.30am - BUYERS WELCOME SESSION

    Address by Rob Nicholas, MD, npimedia

  • 9:30am – 09.45am - BUYERS Coffee Break

  • 9:15am - 9.45am - SUPPLIERS

    Delegate Registration

  • 9:45am - 10:00am - BUYERS & SUPPLIERS

    Agenda Explanation: How the meeting schedule and countdown clock work

  • 10:00am – 1:00pm - SESSION 1, Buyer - Seller Meetings

    One on One Meetings between Chinese Travel Buyers and Travel Suppliers

  • 1:00pm - 02:15pm - Networking Lunch

  • 2:15pm – 5.45pm - SESSION 2, Buyer - Seller Meetings

    One on One Meetings between Chinese Travel Buyers and Travel Suppliers

  • End of Conference Day 1 - SUPPLIERS

  • 6:00pm - BUYERS ONLY


Day 2 Tuesday, 22 August

    Arrival at Marriott hotel Al Forsan, Abu Dhabi

  • 9:30am – 1:00pm - SESSION 3, Buyer- Seller Meetings

    One on One Meetings between Chinese Travel Buyers and Travel Suppliers

  • 1:00pm - 2:00pm - Networking Lunch

  • 2:00 pm – 5:20pm - SESSION 4, Buyer- Seller Meetings

    One on One Meetings between Chinese Travel Buyers and Travel Suppliers

  • 5:30pm - Event Round-up

    Raffle Draw for BUYERS and close of conference

  • 6:00pm - BUYERS & SUPPLIERS

    Departure from Marriott hotel Al Forsan, Abu Dhabi

  • 6:30pm – 9:30pm - BUYERS AND SUPPLIERS

    MeetChina – Gala Dinner

Promotional Video

The MeetChina Event Format: Two days of structured, one-on-one, pre-scheduled B2B meetings of 20 minutes each with Chinese buyers.  
This event has proved efficient. It is highly catered to sales, 20 minutes allows for a focused discussion and quality interaction between the Chinese buyers and attending tourism suppliers.

Video Presentation: Please view a short video here:  MeetChina 2016


A Standard Conference Delegate Registration Package includes:

  • Two-day event participation
  • Pre scheduled appointments, one-on-one meetings with travel buyers from China
  • Access to carefully vetted Buyers who have been pre-selected and invited to guarantee a qualified audience
  • Networking Lunches & Coffee breaks included for 2 days

Package A

  • One delegate registration package with one appointment schedule


Package B

  • Two delegate registration packages with two appointment schedules



  • Additional person attending the event



  • Personal Chinese-English Interpreter for all face to face meetings for 2 days



  • Accommodation at Marriott hotel Al Forsan (special rate) per room per night ( Net BB)


Our Esteemed Partners/Sponsors for this event

Event supported by: Abu Dhabi Tourism & Culture Authority
Event Venue & Exclusive Accommodation Partner: Marriott Hotel Al Forsan, Abu Dhabi
Ground Services Partner: Arabian Adventures
Hospitality Partner: The Ritz Carlton Grand Canal Abu Dhabi


A minimum of 30 pre-scheduled appointments with the attending Chinese buyers are guaranteed over two days.
During the networking lunches and coffee breaks, you can seek out the buyers with whom you don’t have scheduled meetings.

The buyers are all senior decision makers, involved with International business. They all speak and understand English.
However, it is advised to bring a Chinese-speaking colleague with you to assist in the meetings.
Alternatively, the event team can recruit a trained Chinese-English interpreter for you at a nominal additional charge of USD 800 only.

Inbound Destination management companies also attend the MeetChina forum as suppliers.
Since, local DMCs work with multiple suppliers, only you can best represent your hotel, attraction or brand.
As the awareness of the destination grows, brand preferences come into play. The buyers from China are now stating their hotel choices to local operators/ground handlers.

Tourism Board representatives, local DMCs, Hotels, tourism attractions, excursion providers, shopping malls and retail brands from Abu Dhabi, Ajman, Dubai, Ras Al Khaimah and Sharjah are confirmed to attend the MeetChina 2017 forum as supplier delegates. In view of the importance of the UAE as a travel hub and stop-off for Chinese travellers on multi-destination itineraries, we also welcome tourism suppliers from Cyprus, Egypt, Kenya, Maldives, Mauritius, Seychelles and other destinations in close proximity to UAE to attend the event.

About the Organisers

NPI is a specialist producer of media for the tourism and retail sectors throughout the Middle East. Its portfolio comprises 16 titles that support tourism in nine destinations and luxury visitor magazines in four languages, including Mandarin. With the aim of accelerating inbound travel from China to UAE, NPI has organised the MeetChina forum since 2012 to support existing and new clients through face to face introductions to top-tier travel buyers from China.
npimedia (NPI)

Speaker inspires users with a shop-window of the best dining options and activities available in the UAE – from brunches and spas to fine dining and beach access at the best hotels. The site is also a one-stop booking service. Aside from the off-the-shelf purchases available on-site, myconcierge also has a back-office concierge team ready to assist users with bespoke arrangements and special requests.

The Mandarin edition of Concierge magazine is an invaluable resource for Chinese visitors in the UAE, designed to inspire this lucrative audience in shopping, dining, and taking part in experiences. It is the ONLY​ ​luxury Chinese magazine with an exclusive distribution network encompassing UAE-based Chinese Tour Operators who handle incoming groups. This is additional to the​ Dubai and Abu Dhabi hotel distribution.
Concierge magazine


The MeetChina forum is open to pre-registered delegates only

Event Location

  • Visit Us

    Marriott Hotel Al Forsan, Abu Dhabi

  • Call Us
    +971 4 4243653
    +971 4 4243649
  • Email Us

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